ABOUT SADDESIGN

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SADDESIGN – Founded in 2019 by Alexander Hoschopf, an 18-year-old designer, artist, and musician who is currently pursuing a design education while privately pushing his talents to the top. With unwavering determination and a keen eye for the extraordinary, SADDESIGN proves that young creatives can achieve great things. SADDESIGN standS for bold design, limitless visions, and the belief that the future starts now.

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MY DESIGN PHILOSOPHY

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A CERTAIN ENERGY FLOW CAN ALWAYS BE perceived IN MY DESIGN. YOU CAN RECOGNIZE A KIND OF ENERGY DEVELOPMENT. IT IS IMPORTANT TO ME THAT THE PRODUCTS I DESIGN ARE NOT IN THE CORNER BUT ARE THE CENTER - LIKE ART. I BELIEVE THAT A “DESIGNED” PRODUCT SHOULD SHOW THE “DESIGN” IN A FORM AND BE UNDERSTANDABLE FOR EVERYONE. THERE'S ALSO A TOUCH OF MINIMALISM, BUT THIS IS NOT THE MAIN FEATURE - IT'S THE EXTRAVAGANCE. MINIMALISM ACTS AS AN ADAPTATION OF TODAY’S MODERNITY.