ABOUT SADDESIGN

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SADDESIGN – Founded in 2019 by Alexander Hoschopf, an 20-year-old designer, artist, and musician who is currently pursuing a design education while privately pushing his talents to the top. With unwavering determination and a keen eye for the extraordinary, SADDESIGN proves that young creatives can achieve great things. SADDESIGN standS for bold design, limitless visions, and the belief that the future starts now.

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MY DESIGN PHILOSOPHY

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In my design practice, both the future and the avant-garde coexist with a sense of timelessness. It´s not merely my desire to create functional design, but to create pieces that are one-of-a-kind - without every compressing/degrading aesthetic integritiy. My work feels refreshing and youthful, yet carries echoes of the past - it feeds off the language of classic design icons while embracing a contemporary, inventive flair. Design is a form of communication - related to/alike art and music - which I approach with the same intent and sensibility. It´s my desire to emphasize the principles of communication and psychology in my work. However, I choose not to disclose my notion or design process; this remains an profound, personal domain I carry with me at all times. I essentially commit to treating each artpiece as an individual. I do not adhere to a rigid, overarching design philosophy applied uniformly across products. Every object is unique - just like every designer in this world.